Social Media Marketing appears to be the latest buzz word for anybody looking to increase their online existence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?
S.M.M business are now emerging all over the place these days and they are telling anybody that will listen about how exceptionally essential social media like Facebook twitter and YouTube are to your business however, for the typical small to medium sized business, does marketing to socials media actually live up to all the hype? Is spending a little fortune on employing a SMM company really worth it? And has anybody actually done their research on this before they worked with someone to set up there Facebook business page? Some SMM business are establishing things like Facebook company pages (which are free) for $600 to $1,000 or more and informing their customers that they don't need a site due to the fact that Facebook is the most significant social media network in the world and everyone has a Facebook account. Now while it may hold true that Facebook is the biggest social media worldwide and yes, Facebook's members are prospective consumers, the real concern is are they actually buying? Social media marketing business are all too pleased to explain the positives of social media like the number of individuals utilize Facebook or how many tweets were sent out in 2015 and how many individuals enjoy YouTube videos etc. however are you getting the complete picture? I once sat beside a SMM "professional" at a business workshop who was spruiking to anybody who came within earshot about the incredible advantages of setting up a Facebook business page for small company (with him obviously) and selling on Facebook. So, intrigued by the abovementioned "professionals" guidance I looked him up on Facebook only to discover he had only 11 Facebook friends (not a good start). So being the research study nut that I am, I decided to take an excellent look into SMM in regard to offering to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them? And should service rely so heavily on socials media for sales?
As a web designer I was continuously (and now progressively) confronted with a number of social networking obstacles when possible clients would state that having a website sounds excellent but they had a Facebook organisation page and had actually been told by different sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being quite clear that those possible customers didn't actually understand why they needed social networks or SMM to create online sales, They simply wanted it. Well it's simple actually because social media is Social Media, and social Networks are Social Networks they are not organisation media and service networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Company Value around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% actually actively utilize social media to connect with brand names.
How do you utilize social media marketing? And is it even worth doing?
Well first of all I would state that having a well optimized site is still going to bring you far more company that social media most of the times especially if you are a little to medium sized local company since far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a website you're losing out on all of that prospective business. Nevertheless regardless of all the (not so excellent) data I still believe it is still a smart idea for business to use social media simply not in the same way that a great deal of SMM experts are today, Why? Due to the fact that it's clearly not working in the way they declare it does. Generally SMM Business and Business as a whole looked at social media networks like Facebook as a fresh market ripe for the selecting when Facebook started getting users measured by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the business (in June 2004) and considering that them a couple of equity capital firms have made financial investments into Facebook and in October 2007, Microsoft revealed that it had purchased a 1.6% share of Facebook for $240 million. Since Facebook's simple starts up till now (2012) both SMM Business and Business have failed to really capitalise on the substantial number of Facebook users online. The fact is numbers does not equal buyers. Is it in a Social Media Marketing business's benefit to talk socials media up? Absolutely. Is it in a Social Media Network like Facebook's benefits for people to believe that companies can offer en masse by marketing and advertising with them? Of course it is. In early 2012, Facebook disclosed that its profits had jumped 65% to $1 billion in the previous year as its earnings which is generally from marketing had jumped almost 90% to $3.71 billion so clearly the concept of SMM is working out for them however it is exercising for you? Well ... statistically no, however that does not always mean that it never will.
One of the biggest issues organisation face with social networks and SMM is understanding. The main factor a lot of individuals provide for communicating with brands or business on social media is to receive discounts, yet the brand names and organisation themselves believe the primary reason people communicate with them on social media is to learn about new items. A lot of services believe social media will increase advocacy, but only 38 % of customers concur.
Companies need to find more innovative methods to get in touch with social media if they wish to see some sort of result from it. There were some good efforts displayed in the IBM research study of companies that had gotten some sort of a manage on the best ways to utilize social media to their advantage, keeping in mind that when asked what they do when they interact with organisations or brand names through social media, consumers list "getting discount rates or vouchers" and "buying products and services" as the top 2 activities, respectively a UNITED STATE ice cream company called Cold Stone Creamery offered discounts on their items on their Facebook page. Additionally there is a terrific program introduced by Best Purchases in the USA called Twelpforce where workers can respond to customer's concerns through Twitter. With both Cold Stone Creamery and Twelpforce the advantage is plainly in the favour of the excellent trick & the potential consumer to social media marketing is to offer without attempting to sell (or appearing like your selling) sadly most social media marketing is focused the wrong way.
Developing a tangible purchaser to consumer relationship via social media is hard and most likely the most benefit to company' using social media to enhance their websites Google rankings. But organisation' have to understand that you cannot simply setup a Facebook company page and wish for the best. SMM needs effort and potential consumers need to see worth in exactly what you Logan Williams SEO have to use through your social media efforts give them something worth their social interaction and time then you may get better outcomes.
Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their initial cost ... and the lawsuits are flying
As a web designer I was constantly (and now significantly) faced with several social networking obstacles when prospective clients would state that having a website sounds excellent however they had a Facebook company page and had actually been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their requirements it became rather clear that those prospective clients didn't really know why they required social networks or SMM to produce online sales, They simply wanted it. Well it's basic truly because social media is Social Media, and social Networks are Social Networks they are not organisation media and company networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Organisation Worth around 55% of all social media users stated that they do not engage with brand names over social media at all and just around 23% really actively utilize social media to interact with brand names. Well first of all I would state that having a well enhanced website is still going to bring you far more organisation that social media in many cases especially if you are a little to medium sized local service because far more individuals are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're missing out on all of that possible company. The main reason the majority of people offer for interacting with brand names or business on social media is to get discounts, yet the brand names and business themselves believe the primary reason individuals communicate with them on social media is to find out about new items.